Are you tired of having a brand that just exists, instead of one that truly thrives and inspires? A brand manifesto can be the key to unlocking your company’s potential and connecting with your audience on a deeper level.
2020 has been a challenging year so far, but there is hope. As a leader – now more than ever
If you’re starting to feel like you’re just going through the motions and losing sight of why you or your company started, it might be time to take a break and collect your thoughts. Get some rest, and re-assess your purpose and strategy. To quote a Richard Branson article I recently read, “you don’t make your best decisions when you’re exhausted or overwhelmed, and you won’t have the capacity to spot new opportunities and think creatively.” He also goes on to say “if you don’t have time for the small things, you won’t have time for the big things.”
Many people who start businesses have incredible drive to create and control their career and lifestyle. In addition, some business leaders are second or third generation looking to put their fingerprint on a business that was started by another family member. Inevitably, leaders look to take a bold stance and position their company uniquely to the market and their employees.