Every company needs a strong identity that consumers can latch onto, support, and share with others. Even businesses with excellent branding won't achieve the reach that they're hoping for if they never grow their business' awareness.
If done right, storytelling can be one of the most beneficial things for marketing and advertising of a product and can help companies reach their target audience with maximum effect.
Some businesses, a relatively small number, have managed to survive for hundreds of years. They persevered through wars, depressions, plagues and catastrophic weather. Their secrets to survival are worth paying attention to.
Thanks to the acceptance of social media, most of us have become content creators as well as content consumers, we are finding a trend where content has become easier and easier to create. As a result creativity has soared - and audiences are responding.
People resonate with stories. Stories are a simple way to understand complex information and values in our world. They are easy to comprehend and identify with.
We need to be able to adapt to rapid change, everything is constantly transforming. Technology has created it’s own digital economy that is bridging gaps between big and small companies as well as local vs global companies.
In the context we look at this at Sandbox, it is about uncovering what it is at the core of a visionary, company, or brand that truly makes it stand out from others.
Whether or not things were going along quite well and then just fell apart or just never got going from the start.
Big Hairy Audacious Goal, Vision Statement, Core Purpose, Mission Statement, Brand Promise - why does it all matter and what does it all mean?
“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character.”