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How to Build a Brand That Stands the Test of Time

Some businesses, a relatively small number, have managed to survive for hundreds of years. They persevered through wars, depressions, plagues and catastrophic weather. Their secrets to survival are worth paying attention to.

By |2018-11-13T13:45:23-07:00November 27, 2018|Brand Issues|Comments Off on How to Build a Brand That Stands the Test of Time

Content Creation is Redefining Business

Thanks to the acceptance of social media, most of us have become content creators as well as content consumers, we are finding a trend where content has become easier and easier to create. As a result creativity has soared - and audiences are responding.

Vision Statement, Core Purpose, Mission Statement, Brand Promise, BHAG: What Does It All Mean?

Big Hairy Audacious Goal, Vision Statement, Core Purpose, Mission Statement, Brand Promise - why does it all matter and what does it all mean?

By |2017-08-23T16:21:08-06:00April 29, 2016|Brand Issues|Comments Off on Vision Statement, Core Purpose, Mission Statement, Brand Promise, BHAG: What Does It All Mean?
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