What is the main objective for this project. What do you want to specifically accomplish with this project initiative?
What is your service or product? What results would you like to achieve from the project?
What is the main key benefit of product or service over that of your competitors?
What market segment does your potential customer work in? What problem are you solving for them? What is the biggest villain to your customer achieving success?
Finish this sentence through the mind of your potential customer.
I really need to ___________ so that I can __________
What is the customers current understanding of your brand. If selecting "other" please explain.
Name top three potential competitors for this customer.
Why is Startec a better choice for customer/prospects than these competitors?
What visual assets does Startec currently have to support this communication