Creative Brief - Short Form

  • What is the main objective for this project. What do you want to specifically accomplish with this project initiative?
  • What is your service or product? What results would you like to achieve from the project?
  • What is the main key benefit of product or service over that of your competitors?
  • What market segment does your potential customer work in? What problem are you solving for them? What is the biggest villain to your customer achieving success?
  • Finish this sentence through the mind of your potential customer. I really need to ___________ so that I can __________
  • What is the customers current understanding of your brand. If selecting "other" please explain.
  • Name top three potential competitors for this customer.
  • Why is Startec a better choice for customer/prospects than these competitors?
  • What visual assets does Startec currently have to support this communication