Creative Brief - Long Form

  • Date Format: MM slash DD slash YYYY
  • What is the main objective for this project. What do you want to specifically accomplish with this project initiative?
  • What is your service or product? What results would you like to achieve from the project?
  • What is the main key benefit of product or service over that of your competitors?
  • What are your initial thoughts on how to achieve the objectives for this project? What would be your target audience largest hurdle with hiring Startec for this work?
  • Describe what the customer would see as success for this project? How would you like to be perceived? How will you measure these results?
  • What market segment does your potential customer work in? What problem are you solving for them? What is the biggest villain to your customer achieving success?
  • Finish this sentence through the mind of your potential customer. I really need to ___________ so that I can __________
  • How long will a potential customer take before making a final decision?
  • What is the customers current understanding of your brand. If selecting "other" please explain.
  • Name top three potential competitors for this customer.
  • Why is Startec a better choice for customer/prospects than these competitors?
  • What medium(s) do you believe would be most effective for this project. Choose all that may apply.
  • Is there any in-house imagery, video, articles or other collateral pieces that we can draw upon for this project? If not when and where would we be able to obtain visuals for this communication?