Revealing True Greatness (RTG) is –

Understanding what makes you different to uncover what makes you great.

The things that make companies, products, brands, and people unique is what makes the world interesting and compelling.

Many people go through life not knowing what truly makes them and their business great. We help them invest time and energy into discovering their greatness and ask difficult questions to get to their core.

“Your story is your real brand, and it plays out in your company every day.”

Rod Anderson is the visionary of ‘Revealing True Greatness’ and CEO of Sandbox Brand Inspired Marketing.

Rod is a professional business and brand strategist, who thinks, acts and speaks CEO with brand strategy in heart and mind.

His story starts over 25 years ago with senior roles in companies like Shoppers Drug Mart and Canada Safeway where he established his entrepreneurial spirit and business acumen.

Rod credits part of his successes to his active participation in TEC 217 Calgary and EO Okanagan Forum. Both are organizations developed to lead executive performance and growth.

‘Revealing True Greatness’ is a higher-ideal driven business and life approach created by Rod, to help business leaders find their core greatness and help them to understand how they can create impactful and purpose-driven lives.

It is Rod’s mission to create real impact for leaders and their organizations…

…And he achieves this by sharing ‘Revealing True Greatness’ through

  • keynote speaking engagements across North America
  • brand workshops
  • and published content

The ‘Revealing True Greatness’ keynote presentations or business workshops provide immediate executable ideas and actions that will change your life and your business.

Invest in yourself and your business today.

Uncover true greatness in your business and life.

Contact Now
Episode 1: Why is purpose important?

Answering your questions in why purpose and uniqueness are important for business and personal growth.

Episode 2: Can purpose be self-serving?

Episode 2 focuses on answering whether purpose can be self-serving or can it be in the service of family instead of a larger contribution to others.

Episode 3: Why are uniqueness and conformity important?

It’s about finding what makes you different so that you can stand out and be heard.

Watch More Videos
Finding Purpose = Better Health + More Wealth

“A person, whom understands and lives their purpose lives on average 10 years longer than those without.”

Read more…

In Business, Fitting In Is Failure

To conform is to be human, but to conform in business and leadership is a recipe for failure.

Read more…

Why Good People Come From Dark Places

There is a pattern I see with many of the great entrepreneurs in our world when uncovering the stories from their youth.

Read more…

Read more posts

“[Sandbox] listened closely to the business needs of our organization and tailored their recommendations appropriately. Sandbox has become a partner of ours, collaborating with us on business strategy as well the resulting marketing plans.”

Cory McArthur • President, RANA Respiratory Care Group

“As a start-up with an idea and a vision, Sandbox did a fascinating and incredible job of digging into who I am and what I represent as a person, in order to create a brand identity for Promere, and then clearly articulating the brand in all facets of our communication.”

Craig Butchko • Founder and President, Promere

“The approach that Sandbox has taken with my firm has been amazing. They spent a considerable amount of time really getting to know the true essence of what my company is all about, but even more importantly, they worked to understand what I was all about. They did not come in with a laundry list of solutions, they came in, dug deep, really listened, and then came back with strategies and solutions that address the unique challenges of my company. Previous experiences with branding have been painful and frustrating. Working with Sandbox was inspiring and energizing.”

Patrick O’Connor • President, Blackwood Family Enterprise Services

“The work we did with Sandbox was rejuvenating for me and our whole team. Rod and his team have a great way of digging into what is important, and the creative process of arriving at a core purpose and vision was fun and enlightening. The Highstreet team is excited about our core purpose and vision now, which is great for engagement and overall culture. I’d recommend any company that is searching for a focus to engage with Rod and Sandbox.”

Scott Butler • President, Highstreet Ventures

The Sandbox professionals that we worked with used their methodology to help us uncover authentically what makes Startec unique. Our unique approach to business and culture was captured and portrayed through the concept of the Everyday Maverick.  Using this anchor Sandbox has worked with us to evolve all of our marketing assets including our web site and social platforms. Our monthly Analytics Performance meetings help us to connect the dots on our marketing efforts and budgets to the prospects being generated. We have thoroughly enjoyed the relationship with Sandbox and our business has a measurable benefit both in terms of business and in the ability to attract new employees from the work they have done with us.

Joel CawthornJoel Cawthorn • President, Startec Refrigeration Services

“The team at Sandbox was such an integral part in helping us elevate our presence online via social media and on our website. They made the website rebuild process feel seamless and stress-free and continue to provide us with all the support we need to continue to make our presence known. Rod’s vast business knowledge & understanding really helped to uncover who we are as and company and was instrumental in paving the way in helping us to build a strong Strategic business plan that suits our needs.”

Cameron Overacker • President, Primco

“The results we have seen as a result of our branding initiative with Sandbox have been fantastic. They helped us get to the root of our offering, then expand on it to tell our unique story. They caught the essence of what TEC is all about, and transformed that into an image that truly reflects what we do, and how we stand out from the crowd. We’re excited to put this new imaging, messaging, and design to work in expanding the impact TEC has on the Canadian business community.”

Marc Johnson • Director of Sales and Marketing, TEC Canada

“Rod and his team at Sandbox helped realign our company beyond anyone’s expectations. Our whole team is fired up and now heading in the same direction. I thought we were organized before, but I could not have done this or reached the same level without having Sandbox lead us through their process and Reveal True Greatness for Moto Transportation.”

Michael Melwicks • General Manager, Moto Transportation Services

Contact Rod Anderson today

to book your ‘Revealing True Greatness’ speaking engagement

or business discovery workshop.


Call Rod: 403-978-3332

Please provide us with the following details so we can work with you in discovering your path to true greatness.