For each question, please rate your brand on a scale of 1 to 5, with 1 being the lowest and 5 being the highest.
Add up your scores and use the following legend to diagnose your Brand’s Health:
5 – 12
Your brand is on life support.
Unfortunately, this means that your brand is in critical condition and may not survive without immediate and intensive care. In this case, revitalizing your brand requires a complete overhaul of your branding strategy, including a new logo, messaging, and target audience. This will add value by giving your brand a fresh start and repositioning it in the market to attract a new audience and regain lost customers.
13 – 24
Your brand is struggling and needs immediate care.
Your brand is experiencing significant struggles and is in danger of further decline. In this case, revitalizing your brand may involve refreshing your brand image and messaging to better resonate with your target audience. Your revitalization journey will include re-engaging customers, new messaging, and an overhaul of your entire brand identity.
25 – 37
Your brand is not in the best health and requires special attention to improve.
Moderate challenges are threatening your brand’s growth opportunities and it could benefit from a more targeted revitalization approach. This could involve refining your brand messaging and updating your brand voice and brand presence across marketing channels. Your brand will benefit greatly from rebuilding brand loyalty and increasing customer satisfaction.
Your brand is moderately healthy but there’s still lots of room for improvement.
This means that your brand is performing reasonably well but could benefit from strategic improvements to stay competitive and increase growth. This could involve building a more targeted and compelling online presence or optimizing your customer service experience. A little extra TLC will increase customer retention, improve brand recognition, and increase sales.
45 – 50
Your brand is thriving!
This means that your brand is performing exceptionally well and is a leader in its industry. In this case, revitalizing your brand could involve exploring new markets or expanding your product line to drive further growth. Adding value here can further solidify your brand’s position as a leader, attract new customers, and increase revenue.