Today Sandbox supports Sobeys Wholesale with an account and design team that acts as an extension of the Sobeys family. To further align with Sobeys’ needs, Sandbox created a proprietary database for all products supplied by Sobeys and builds flyers for three grocery banners in multiple pricing and product offering zones across Canada.

To update the logo, Sandbox’s approach for the Family Foods’ logo challenge was to create something fresh and new, without sacrificing authenticity. Sandbox decided to first address what was working and what wasn’t with the existing logo. Keeping the sun icon from the previous design, Sandbox streamlined and updated the graphics to a more contemporary design, revitalizing the tired logo to a more youthful and fresh appearance without a major makeover.