Sobeys Wholesale approached Sandbox to be the strategy, creative, and design team for their grocery and convenience business. One of the largest needs was to design weekly flyers and promotions for both their grocery and convenience store customers. As one of the other many needs Sandbox fulfills for Sobeys on an ongoing basis, Sobeys requested an updated Family Foods logo for its independent grocery banners throughout Western Canada. They required a logo that would accurately represent their company, culture, and the goodwill associated with their grocery products and services, with the mission of breathing new life into the brand.