The Sandbox team worked to create fun, engaging, and thought-provoking campaigns that challenged long-standing biases towards used cars, while promoting the benefits of buying through a dealership versus a Craigslist or Kijiji posting. The main benefit of purchasing through Universal Ford Lincoln is their 4,000 km/2 months warranty, aligning with their narrative and positioning statement of, ‘It Starts with U’. The campaign theme of, ‘No Regrets’ was born.
Sandbox developed three different creative approaches based on humorous and provocative everyday situations, with Universal Ford Lincoln’s brand voice. Using Google ads, social media ads, and social media platforms, their new marketing campaign drove thousands of new leads to their website, while supporting unit sales that doubled during the campaigns. Through compelling images and messaging, we ensured Universal Ford Lincoln’s new ads were also distinctly recognizable, while also being optimized for conversions.